Job Description

Full-time, 40 Hours/Week
Monday - Friday, 8am - 5pm
Hybrid (Onsite 2 days/week)
Summary
The digital content specialist is responsible for creating, optimizing and scheduling engaging content across various digital platforms to attract and retain target audiences. This role involves developing content for various digital platforms while collaborating with marketing and design teams to ensure brand consistency. The digital content specialist works closely with the rest of the digital team to enhance the hospital's online presence.
Responsibilities
Collaborate with marketing strategists, creative services team and digital content team to develop high-quality, digital content.
Adapt content for different digital platforms and target audiences.
Assist in maintaining content calendar and ensure timely publication of content.
Update content, ensuring it is optimized for SEO and user experience.
Generate reports on content performance, social media engagement, and website traffic, identifying areas for improvement, new content formats and strategies.
Utilize social media management tool to create and schedule content across various social platforms.
Monitor social media trends and engage with followers.
Analyze social media performance and provide reports.
Other Information
Technical Expertise
Proven experience in marketing and communications is required.
Proficiency in content creation
Ability to analyze and leverage data effectively.
Practical experience with social media management and platforms, e.g., Hootsuite.
Basic knowledge of Content Management Systems (CMS), e.g., WordPress.
Basic knowledge of CRMs (Customer Relationship Management systems), e.g., Salesforce.
Practical experience with multimedia content creation using tools like Adobe Creative Suite.
Proficiency in MS Office [Outlook, Excel, Word] or similar software is required
Experience working with all levels within an organization is required.
Education And Experience
Education: Bachelor's degree in business administration, marketing, communications, or related field is required, or 8 years of direct related experience.
Licensure: None
Certification: None
Years of relevant experience: Minimum of 3 years of experience required, experience in healthcare is preferred
Years of supervisory experience: None
Full Time
FTE: 1.000000

Job Tags

Full time, Monday to Friday, 2 days per week

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