Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based)
Hi-Altitude Brands is seeking an exceptional Director of Ecommerce to own on-site revenue and the storefront experience for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines that help people feel their best, so they can fully enjoy life’s meaningful moments.
This is a Chief Growth Officer direct report with a focused mandate: own the Shopify Plus storefront, marketplace presence, and SEO authority that convert traffic into revenue. Hi-Altitude has built a successful DTC business through disciplined performance marketing. The Director of Ecommerce builds the on-site revenue layer that maximizes conversion, AOV, and post-purchase value across DTC and marketplace channels, partnering with the Head of CRO on testing strategy and the Director of Lifecycle on subscription and retention experience.
• Own the full Shopify Plus storefront as a primary revenue channel, including site UX, merchandising, and conversion experience
• Partner with the Head of CRO on the on-site testing roadmap, executing winning variants, and supporting test design
• Partner with the creative team on landing pages, PDPs, and conversion-focused design
• Manage the Okendo review platform integration, on-site display, and syndication to marketplace listings
• Coordinate with the Sr Shopify Developer on dev queue priorities for site changes, integrations, and platform infrastructure
• Own mobile-first UX optimization, ensuring seamless shopping experiences acrossdevices
• Own all merchandising decisions across the storefront: homepage, collections, PDPs, cart, and post-purchase
• Develop and optimize AOV strategies through upsells, bundles, tiered discounts, GWP, and smart cart features
• Own the on-site promotional calendar and pricing execution, including seasonal promotions, flash sales, and bundle and subscription pricing experiments in coordination with the CGO and Director of Lifecycle
• Partner with the Director of Lifecycle on subscription customer journey, on-site retention
messaging, and trial-to-repeat conversion
• Coordinate with product and supply chain partners on inventory positioning, seasonal merchandising, and stock-driven promotional windows
• Partner with product marketing on product positioning, launch merchandising, and portfolio strategy execution
• Oversee the Marketplace Manager in driving Amazon, Walmart, Target Plus, and TikTok Shop strategy, listing optimization, and revenue growth
• Oversee marketplace paid media, including Amazon Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and Walmart Connect, with clear ACoS/TACoS targets and budget management
• Set marketplace KPIs and ensure brand consistency across all third-party storefronts
• Coordinate marketplace promotions, launches, and inventory positioning with the broader DTC strategy
• Ensure review syndication and brand asset consistency across all marketplace channels SEO and Organic Discoverability
• Oversee the SEO & GEO Content Strategist in driving blog content, organic search authority, and Generative Engine Optimization
• Partner with the content team on coordination between organic editorial content and
• Ensure on-site SEO architecture, schema markup, and technical SEO foundations support organic acquisition
• Track organic traffic, branded search lift, and AI search visibility as core success metrics
• Track on-site KPIs across Shopify analytics, Google Analytics, and CRM dashboards
• Partner with the analytics function on attribution, cohort analysis, and revenue forecasting
• Use Northbeam attribution data to inform on-site experience and merchandising decisions
• Build and present executive-level reporting on site performance, marketplace revenue, and SEO contribution
• Manage the SEO & GEO Content Strategist and Marketplace Manager, with the capacity to expand as the function scales
• Set performance expectations, KPIs, and development plans
• Foster a high-output, test-and-learn culture across all on-site and marketplace work
• Report to the CGO and operate as the on-site revenue and storefront authority within the growth organization
• Partner with the Head of CRO, Director of Lifecycle, and the analytics and performance marketing functions on the cross-functional work that drives on-site conversion and revenue
• Partner with the creative, product marketing, and content teams on web design, merchandising, and product launch execution
• Coordinate with the Sr Shopify Developer on Shopify Plus development priorities for site, integrations, and platform infrastructure
Competitive base salary, $170,000-$200,000 (based on experience), plus bonus eligibility
Stonehenge Health is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, welcoming environment for all.
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